Pandora’s 2018 Definitive Guide to Audio


It’s here! Our second annual Definitive Guide to Audio report is ready for download and chock-full of helpful insights on the state of audio advertising today. Here are some of the key insights from this report:

  • Streaming audio is now a mainstream activity, redefining how listeners experience personalized audio content.
  • Podcasting is surging in popularity, despite usability roadblocks and a lack of tangible metrics for advertisers.
  • New research from marketing analytics platform, Veritonic, about what makes for effective ad creative.
  • And more!

Audio remains the one-and-only medium that earns substantial daily use from the vast majority of Americans. There’s never been a better time to know what’s up with audio. Download your copy today: