What's the buzz on audio?


Audio is more present in our lives than ever before. Today, Americans spend a third of their time with audio media– it’s time for brands to also invest in this powerful communication to reach their audience. Brands need an audio strategy that is just as thoroughly researched and developed as their other branches of marketing. Pandora’s 2020 Definitive Guide to Audio gathers industry experts to share the power of sound, guide you through the shifting soundscape, and inspire your sonic strategy.


Inside the 2020 Definitive Guide to Audio:
•   Why audio is a premier storytelling medium
•   How to media plan for an audio campaign
•   Our test results from an experiment on the most impactful audio creatives
•   Six trends that will impact audio and marketing in 2020


1Edison Research Share of Ear study, Q2 2019

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC.


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